Posted on May 6, 2021

Vanguard Legal Marketing, Law Firm Marketing & SEO

Paid Advertising For Attorneys

Google offers two ways your law firm’s ads can be displayed and billed:

Pay-per-click (PPC)
Pay per 1,000 impressions (CPM).
With rare exceptions, most law firms will want to use the PPC option which means you don’t pay to have your ad displayed, you pay only when someone clicks on it.

Since only people who have an interest in your legal service will typically click on your ad, this is almost always the most cost-effective advertising choice. The amount actually paid per click is based on a combination of:

- Bid Amount and
- Quality score from Google
- Regardless of your area of practice area, budget, or location, our Pay Per Click (PPC) campaigns are designed to convert visitors to clients. We focus on creating excellent Quality Scores through extreme efficiency.

Vanguard Legal Marketing
11 Parklands Dr. # 1631
Bluffton, SC 29910
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